How Bottega made 32,400 MYR (7,700 USD) in a month with UMAI’s Marketing Automation System

Strategy: Growth Campaign
  • Company
    Bottega
  • Company Size
  • Outlet Type
    Italian Restaurant
  • Location
    Kuala Lumpur, Malaysia
When the lock down was enforced, our sales took a dive by almost 90%. We’ve now since closed our restaurant because the safety and health of our staff, customers, and stakeholder’ is much more important to us. UMAI approach us with a solution: doing delivery/takeaway and selling gift cards. We opted for the gift cards. They set everything up within 15 minutes, and soon after we started sharing the link out to our social media followers and with our database.  In a short period of time, we’re getting positive responses and generated incredible amount of sales from the gift vouchers It has been the best thing we’ve done to combat the slow down in our din-in traffic and improve our cash flow. It doesn’t require much work on our end, except to think what value we can offer to our customers and make our gift cards attractive to them. Regards, and stay safe.  Aizuddin  Director Kay’s Steak & Lobster www.KaysSteakLobster.com

Bottega, “Kuala Lumpur’s friendliest neighborhood Italian café”, started as a family-owned business and had been operating since 2011 when they realized that they were doing little to retain their customers. With the endless variety of eateries throughout the Malaysian Peninsula, the retention of customers was a prominent focus for many businesses in the F&B industry. For this reason, Bottega wanted a more efficient and effective way to engage their customers after they left the restaurant — which happens to be one of the many things UMAI excels at.

With UMAI’s Loyalty and Marketing Automation system, Bottega was able to build a database of their customers with near-zero effort. They only needed to sign customers up at the time of payment as the system handled the rest of the job: capturing customers’ names, phone numbers, and birthdates, as well as tracking critical data, such as how much customers spend and how often they come back to visit the restaurant.

With the system, Bottega now has a few campaigns that automatically send a personalized message to customers after they leave the restaurant. One of their most successful campaigns is the Growth Campaign, which practically acts like a stamp card, but better — since it’s digital, it takes zero space in your wallet and has zero chance of getting lost. The Growth Campaign encourages customers to come back and visit the restaurant as they are rewarded for being regulars. The more times they visit the restaurant, the greater rewards they receive.

Even though the COVID-19 pandemic has caused a major slowdown in dine-in traffic, Bottega has managed to earn approximately 32,400 MYR (7,700 USD) in a single month just from their Growth Campaign alone. A spike in their figures greatly influenced their revenue growth for the next few months. With the help of their loyalty program and automated marketing campaigns, Bottega was able to perform a spectacular recovery after reopening from the COVID-19 lockdown. With UMAI, Bottega now has better insights into their business, higher profit margins, and more repeat customers than ever.

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