Curious Kitchen (CK), a modern contemporary restaurant located on the rooftop of Tropicana Avenue, offers menus designed to connect people with an interesting selection of shareable plates, platters, and good wines. With an ideal space for events, Curious Kitchen wanted to proactively invite customers to celebrate their birthdays rather than waiting for them to make a reservation at the restaurant.
CK decided to use UMAI’s Loyalty and Marketing Automation system to build a database of their customers. With UMAI, CK was able to capture more than 51% of their customers’ phone numbers and birthdates. The process was quick and easy: they only needed to sign customers up at the time of payment as the system handled the rest of the job.
With the system, CK now has a birthday campaign that automatically sends a personalized message to customers two weeks before their birthday. The SMS is customized with the name of the customer and an invitation to celebrate their birthday at the restaurant for a special gift.
In the past six months, CK has sent birthday wishes to over 100 customers, out of which 26 came to celebrate their birthdays at the restaurant. The birthday campaign alone has helped CK earn RM10,100.
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