How Curious Kitchen invites 16 customers a month to celebrate their birthdays at Curious Kitchen

Strategy: Birthdays of Loyal Customers
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When the lock down was enforced, our sales took a dive by almost 90%. We’ve now since closed our restaurant because the safety and health of our staff, customers, and stakeholder’ is much more important to us. UMAI approach us with a solution: doing delivery/takeaway and selling gift cards. We opted for the gift cards. They set everything up within 15 minutes, and soon after we started sharing the link out to our social media followers and with our database.  In a short period of time, we’re getting positive responses and generated incredible amount of sales from the gift vouchers It has been the best thing we’ve done to combat the slow down in our din-in traffic and improve our cash flow. It doesn’t require much work on our end, except to think what value we can offer to our customers and make our gift cards attractive to them. Regards, and stay safe.  Aizuddin  Director Kay’s Steak & Lobster www.KaysSteakLobster.com

Curious Kitchen was located strategically on the rooftop of Petaling Jaya’s Tropicana Avenue to offer customers delicious food and an ideal space for events. They wanted to invite their customers proactively to celebrate their birthdays - rather than waiting for them to make a reservation


Curious Kitchen then decided to use UMAI’s Marketing Automation and Loyalty System to build a database of their customers. More than 51% of their total number of customers signed up allowing Curious Kitchen to capture the customer’s phone number and birthday. The system also tracked how often customers came back and how much they spent, amongst other data. They signed customers up at the time of payment, and the system did the rest by itself.


Curious Kitchen now has a birthday campaign that is sent automatically by the system to customers two weeks before their birthday. The SMS is customized with the customer’s name, and invites them to celebrate their birthday at Curious Kitchen with a gift - personalising the message. The system then tracks who came back for the campaign, and how much money they spent when they returned.


In the past 6 months they have sent birthday wishes to over 100 people - out of which 26  came to Curious Kitchen. The birthday campaign alone has helped this restaurant earn RM10,100.


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