How Curious Kitchen invites 16 customers a month to celebrate their birthdays at the restaurant

Strategy: Birthday Campaign
  • Company
    Curious Kitchen
  • Company Size
  • Outlet Type
    Modern Contemporary Restaurant
  • Location
    Selangor, Malaysia
When the lock down was enforced, our sales took a dive by almost 90%. We’ve now since closed our restaurant because the safety and health of our staff, customers, and stakeholder’ is much more important to us. UMAI approach us with a solution: doing delivery/takeaway and selling gift cards. We opted for the gift cards. They set everything up within 15 minutes, and soon after we started sharing the link out to our social media followers and with our database.  In a short period of time, we’re getting positive responses and generated incredible amount of sales from the gift vouchers It has been the best thing we’ve done to combat the slow down in our din-in traffic and improve our cash flow. It doesn’t require much work on our end, except to think what value we can offer to our customers and make our gift cards attractive to them. Regards, and stay safe.  Aizuddin  Director Kay’s Steak & Lobster www.KaysSteakLobster.com

Curious Kitchen (CK), a modern contemporary restaurant located on the rooftop of Tropicana Avenue, offers menus designed to connect people with an interesting selection of shareable plates, platters, and good wines. With an ideal space for events, Curious Kitchen wanted to proactively invite customers to celebrate their birthdays rather than waiting for them to make a reservation at the restaurant.

CK decided to use UMAI’s Loyalty and Marketing Automation system to build a database of their customers. With UMAI, CK was able to capture more than 51% of their customers’ phone numbers and birthdates. The process was quick and easy: they only needed to sign customers up at the time of payment as the system handled the rest of the job.

With the system, CK now has a birthday campaign that automatically sends a personalized message to customers two weeks before their birthday. The SMS is customized with the name of the customer and an invitation to celebrate their birthday at the restaurant for a special gift.

In the past six months, CK has sent birthday wishes to over 100 customers, out of which 26 came to celebrate their birthdays at the restaurant. The birthday campaign alone has helped CK earn RM10,100.
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