Curious Kitchen was located strategically on the rooftop of Petaling Jaya’s Tropicana Avenue to offer customers delicious food and an ideal space for events. They wanted to invite their customers proactively to celebrate their birthdays - rather than waiting for them to make a reservation
Curious Kitchen then decided to use UMAI’s Marketing Automation and Loyalty System to build a database of their customers. More than 51% of their total number of customers signed up allowing Curious Kitchen to capture the customer’s phone number and birthday. The system also tracked how often customers came back and how much they spent, amongst other data. They signed customers up at the time of payment, and the system did the rest by itself.
Curious Kitchen now has a birthday campaign that is sent automatically by the system to customers two weeks before their birthday. The SMS is customized with the customer’s name, and invites them to celebrate their birthday at Curious Kitchen with a gift - personalising the message. The system then tracks who came back for the campaign, and how much money they spent when they returned.
In the past 6 months they have sent birthday wishes to over 100 people - out of which 26 came to Curious Kitchen. The birthday campaign alone has helped this restaurant earn RM10,100.
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