How Beard Brothers BBQ is making RM34,000 a month with UMAI’s Marketing Automation System

Strategy: Campaigns
  • Company
    Beard Brothers BBQ
  • Company Size
  • Outlet Type
    Barbecue Restaurant
  • Location
    Selangor, Malaysia
When the lock down was enforced, our sales took a dive by almost 90%. We’ve now since closed our restaurant because the safety and health of our staff, customers, and stakeholder’ is much more important to us. UMAI approach us with a solution: doing delivery/takeaway and selling gift cards. We opted for the gift cards. They set everything up within 15 minutes, and soon after we started sharing the link out to our social media followers and with our database.  In a short period of time, we’re getting positive responses and generated incredible amount of sales from the gift vouchers It has been the best thing we’ve done to combat the slow down in our din-in traffic and improve our cash flow. It doesn’t require much work on our end, except to think what value we can offer to our customers and make our gift cards attractive to them. Regards, and stay safe.  Aizuddin  Director Kay’s Steak & Lobster www.KaysSteakLobster.com

Beard Brothers BBQ (BB), a halal barbecue joint in Petaling Jaya, had been running for over six years when they realized that they were doing little to retain their customers. With the endless variety of eateries throughout Malaysia, the retention of customers was a prominent focus for many businesses in the F&B industry. For this reason, BB wanted a more efficient and effective way to engage their customers after they left the restaurant.

BB decided to use UMAI’s Loyalty and Marketing Automation system to build a database of their customers. They only needed to sign customers up at the time of payment as the system handled the rest of the job: capturing customers’ names, phone numbers, and birthdates, as well as tracking critical data, such as how much customers spend and how often they come back to visit the restaurant.

With the system, BB now has a few campaigns that automatically send a personalized message to customers who have not been back in 35 days, first-time customers, and big-spending customers. The system also tracks which customers came back from which campaign and how much money they spent when they returned.

After using UMAI for four months, 93.42% of BB’s customers joined their loyalty program on average. In other words, BB has built a database of over 13,000 customers. With the help of their loyalty program and automated marketing campaigns, BB has managed to earn RM153,000 in a short time.

Customers tend to spend more money when they sign up for loyalty programs. According to the 2016 Bond Loyalty Report, 66% of consumers alter the amount they spend to maximize their benefits. Loyalty members do not only spend more often than non-loyalty members; they also spend more, resulting in a 5–10% increase in revenue. In the case of BB, customers under their loyalty program spend 12.35% more than their one-time customers.

At this rate, BB expects to grow their marketing database to more than 38,200 guests within 12 months and generate RM420,000 of yearly revenue via automated marketing campaigns and returning customers alone. With UMAI, BB now has better insights into their business, higher profit margins, and more repeat customers than ever.

Are you interested in seeing how automated marketing can positively impact the sales of your venue? Request a free, personalized demo through our website below!



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