How Artisan Roast Cafe is making 5,400 MYR a month with UMAI’s Marketing Automation System

Strategy: Data Acquisition
  • Company
    Artisan Roast Cafe
  • Company Size
  • Outlet Type
    Coffee Shop
  • Location
    Kuala Lumpur, Malaysia
When the lock down was enforced, our sales took a dive by almost 90%. We’ve now since closed our restaurant because the safety and health of our staff, customers, and stakeholder’ is much more important to us. UMAI approach us with a solution: doing delivery/takeaway and selling gift cards. We opted for the gift cards. They set everything up within 15 minutes, and soon after we started sharing the link out to our social media followers and with our database.  In a short period of time, we’re getting positive responses and generated incredible amount of sales from the gift vouchers It has been the best thing we’ve done to combat the slow down in our din-in traffic and improve our cash flow. It doesn’t require much work on our end, except to think what value we can offer to our customers and make our gift cards attractive to them. Regards, and stay safe.  Aizuddin  Director Kay’s Steak & Lobster

Artisan Roast Cafe, a busy café in Taman Tun Dr Ismail (TTDI), had been operating for around 9 years before switching over from their paper-based frequent flier card to Umai. Although they already had a steady stream of regulars to the outlet, the team recognized there was room for growth. They turned to Umai to find a better way to engage their customers after they left the café.

Artisan Roast Cafe decided to use UMAI’s Marketing Automation and Loyalty System to build a database of their customers that they never would have been able to build with the paper loyalty card they previously used. They signed customers up at the time of payment, and the system captured the customer’s phone number and birthday, and tracked how often customers came back, how much they spent, and other data.

Artisan Roast Cafe created campaigns that were sent automatically by the system to customers who had not been back in 30 days, invited to come those who had birthdays coming up, and the frequent visitors. It tracked who came back from which campaign, and how much money they spent when they returned.

After using Umai for 7 months, on average 31.2% of their customers had joined the loyalty program. This resulted in building a database of over +1,200 customers. The automated marketing campaigns helped Artisan Roast Cafe earn almost RM40,000.

Customers tend to spend more money when they sign up for loyalty programs. The 2016 Bond Loyalty Report points out that 66% of consumers alter the amount they spend to maximize points or benefits. Loyalty members spend more often and spend more than non-loyalty members, resulting in a 5-10% revenue increase. In the case of Artisan Roast Cafe, their loyalty customers spend on average 24.97% more than one-time consumers.

At this rate, this cozy café expects to grow their marketing database to +2,200 guests within 12 months and generate yearly revenue above RM66,300 via automated re-marketing campaigns and returning customers alone. Artisan Roast Cafe now has more repeated guests, better insights into their business, and higher profits, every month.

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